At Green Fox Cleaning, we often get asked where the name come from? So we thought it would be good to share this story.
When our company originally formed in 2016, it was given the name "Workplace Cleaning." At that time we wanted something simple, and doing exactly what the name suggested.
As we continued growing, we decided that this name really wasn't strong enough as a brand, with our plans to expand across the country, opening local offices to deliver an unrivalled commercial cleaning service. It also became apparent quickly that Workplace Cleaning being a descriptive term couldn't be trademarked, and trying to grow a nationally recognised brand without protection was a non-starter.
The company directors Paul and Daniel Barrett began the painstaking process of considering new names and brand ideas, working late into more nights than they care to recall, and putting various options to trusted advisory parties.
The winning name after much consideration was, of course, Green Fox Cleaning.
Below are the original and new logos, as the image of the company was transformed in early 2019:
The Green Fox Cleaning name was decided on the following key areas surrounding our business model:
A major focus on our business approach is that of being conscious company. Just a few of our operating methods to consider the environment include:
We considered all sorts of other names to add to the green element, and decided on fox for the simple reason that our cleaning services operate round the clock, and often at night. Foxes are largely nocturnal. With Paul and Daniel being animal lovers, the new company name was always likely to feature an animal of some sort.
Other animal names were considered, but just didn't have the same "ring" when said out loud as Green Fox, or the same link. Paul and Daniel have always had pet cats, but Green Cat just didn't sound right!
So there you have it, that is how Green Fox was born. To learn more about our company, our vision and how we value our staff, visit this link.